Prior to the 2000s, people had to settle for watching TV and listening to the radio. Come the 90s, something called the internet started to show its face. People didn’t care for it at first, because they didn’t know how big it would get. When everybody got their hands on a modem and an internet connection, things got a lot more interesting.
Today, we access almost everything with a single click. This is both amazing and scary at the same time. Some people spend too much time on the internet, others just enough. The internet has changed everything from how we understand things to how we do things. For example, sports betting has been impacted by the internet, in the sense that there are now online bookmakers and punters make use of benefits like Betfred promo code.
But, the internet also changed sports, and for the most popular sport on the planet, football, this is a big deal. Here is how the internet affected football.
Extending the Fan Base
Football, being as popular as it is, owes something to its own marketing, the players, the fans, but also, the internet. Prior to the internet, you could have seen a football match on TV, not to mention all the different clubs. Chances are if the World Cup is not on, you most likely wouldn’t see a football match in a remote country, unless they are very fond of football.
With the internet, everyone gained access to all the clubs, sites discussing clubs, and most importantly, other fans. New fans can quickly help gather other people who are just begging to join other people who will welcome them and together cheer for a common goal. There is nothing quite like a group of football fans, the passion can become very intensive.
Finding New Ways of Advertising
Fans can only do so much, and while they are good at talking, they rarely go out of their way to actually advertise the sport, sponsors and clubs. In comes online marketing, which is designed to reach as many people and convert them to your cause, whether making them buy your products or your service.
In the case of football, fans would purchase merchandise and remain loyal to a club, while the more important people, the sponsors, would become aware of a certain club and end up on their jerseys. The sport blew up, even though it was already popular. It helps when the rest of the world is aware of how good a sport is doing, financially and otherwise.
Sports Betting and Football
Some like it, some hate it, but whichever you prefer, sports betting and football go hand in hand. Given how many leagues Europe has, and football’s recent popularity in the United States and China, betting on football became popular almost everywhere. Europe and South America already had a strong bond with football, which is why sports betting, when it became available online, allowed many people to engage in one of their favorite activities without having to go to an actual brick and mortar bookmaker. This, while helping sports betting and bookmakers to earn more money, also popularized football even more.
Football changed with the introduction of the internet, but not by a lot. It became much more accessible and therefore, even more popular.